Details
280+
Skews
Over 280 skews each needing their own visual identity.
5
Languages
Each product needed versioning in multiple languages.
3
Formats
Every product required 3 separate output formats.
15
Versions
Average total of 15 versions per product.
Case Study
Arbonne partnered with us to build a scalable content system that could educate their consultant network while directly driving product sales.
Arbonne’s growth depends on its consultants’ ability to confidently sell products—but the brand lacked a unified, high-quality content library to support them. They needed to create edutainment at scale: content that could both educate and convert, across hundreds of SKUs, multiple markets, and various formats.
The complexity compounded quickly—each product required versioning across languages and platforms, turning a single asset into a multi-output deliverable system. Without the right structure, production would bottleneck, timelines would slip, and consistency would break.
We built the system from the ground up.
Starting with zero existing assets, we created a comprehensive content library for over 280 SKUs—designed to live across Arbonne’s website, consultant tools, and paid media. Each piece balanced education with engagement, giving consultants clear, usable content while making the product feel compelling on screen.
To handle scale, we engineered a modular production and post workflow that streamlined versioning across formats and languages. What could have been chaos—1 product × 5 languages × 3 formats—became a repeatable system capable of producing thousands of deliverables efficiently and consistently.
The result was a unified content engine: adaptable, scalable, and built to support both marketing and sales at a global level.
Arbonne launched with a fully built, conversion-focused content ecosystem—powering both their consultants and their marketing channels simultaneously.
The campaign didn’t just perform—it exceeded expectations immediately. Their launch event surpassed total campaign sales goals within the first day, driven by a content system designed to educate, scale, and convert at every touchpoint.